![]() ![]() Naomi Wolf explained in 1991: ‘Beauty is a currency system like the gold standard. The beauty industry has always had a dirty underbelly. So that we care and love our young we inherently find childlike features of button noses, soft skin and big eyes appealing. Psychologist Nancy Etcoff explained in Survival of the Prettiest, our understanding of attractiveness is hardwired into us through evolution. As the success of 17-year-old Lily-Rose Depp’s Chanel campaign shows, youth, beauty and convertibility have a tangible correlation. ![]() It’s no surprise Iris has been given this new title. ![]() It is using the image of youth to sell, which sets an unachievable ideal for anyone above the age of 16. However, what Burberry has done is stymying. Just this past weekend, Dolce & Gabbana swapped professional models for the likes of Iris’ brother Rafferty Law, Sofia Richie and Stallone sisters Sistine and Sophia. It’s not unusual that the scions of the wealthy and famous become the standard bearers of attractiveness. But, it is her new role as global beauty ambassador that should be triggering red flags. The 16-year-old daughter of Jude Law and Sadie Frost has already modelled for Illustrated People, Miu Miu, Teen Vogue and Love Magazine. ![]() Are our beauty standards totally messed up?īurberry Beauty has a new face – Iris Law. ![]()
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